453 Posti di lavoro per Crm Manager in Italia

Overview

Join to apply for the Digital CRM Manager role at Publicis Sapient .

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit

• CRM Campaign Management: Oversee and manage the implementation of CRM marketing campaigns, ensuring they align with the planning and business objectives and local market needs.
• Collaboration with Headquarters: Interact with headquarters to ensure alignment of CRM strategies and initiatives globally with local market needs and peculiarities.
• Responsible for Local Strategy: Provide strategic support to the local client in implementing targeted CRM initiatives, taking into account dynamics and specifics of the local automotive market.
• Operational Client Interface: Be the primary consultancy and operational point of contact for the local client, managing communications and relationships effectively and proactively.
• Automotive Industry Experience: Have experience in the automotive or lead management-oriented industry, with in-depth knowledge of market dynamics, trends, and best practices in the sector.

• Previous experience of at least 4-5 years in similar roles, preferably in the automotive sector.
• In-depth knowledge of CRM marketing principles and practices.
• Excellent communication and interpersonal skills, with the ability to effectively manage relationships with clients and internal and external stakeholders.
• Proficiency in data analysis and insights generation to assess the effectiveness of CRM campaigns.
• Demonstrated ability to work in a multinational and multicultural environment, collaborating with global teams and stakeholders.

• Not Applicable

• Full-time

• Other

• Business Consulting and Services

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Amplifon is the global leader in the hearing care retail industry. Since 1950, we've been changing the lives of millions of customers around the world. Although we are a global company that's constantly growing, we maintain a start-up approach and strive for innovation daily. We pride ourselves on setting industry standards and continuously improving the customer and employee experience.

More than 20,000 professionals work daily across a network of 9,500 points of sale in 26 countries on 5 continents, bringing back the joy of hearing, feeling, and living to thousands worldwide.

What we are looking for

Reporting directly to our Global CRM Associate Director, you will think globally while acting locally, fostering a harmonized customer-driven culture across the company. You will envision the complete end-to-end customer journey and all client-focused initiatives from ideation through development and execution.

Key Responsibilities:

• Define the CRM strategic framework across all customer journeys and channels to achieve objectives such as engagement, reactivation, conversion, and repurchase.
• Cascade CRM initiatives in different countries and support their correct execution.
• Continuously monitor performance, identify performance boost elements across the conversion funnel, and maximize ROI and CRM contribution to total revenues.
• Monitor CRM performance, identify growth opportunities, develop business cases and scenarios, verify CRM management coverage, and maximize ROI per channel (DM, Digital, CC, store).
• Foster CRM skills in countries, upskill capabilities, innovate culture and operating models, and promote a CRM community across countries.
• Collaborate with global and local marketing stakeholders to launch innovative projects, supporting integration, testing, and launch phases.
• Leverage and disclose the use of CRM enablers such as Customer Segmentation, CVM Journeys, Marketing Automation, and Analytics.

What you'll need

• At least 7 years of experience in CRM, ideally with an international scope.
• University degree (B&A, marketing, communication, management engineering).
• Knowledge of marketing and CRM best practices, processes, and tools in customer-oriented organizations.
• Strong experience with data analysis and KPI monitoring.
• Experience in dynamic, customer-focused environments, CX management, and marketing performance.
• High work ethic, business acumen, customer understanding, and relationship skills.
• Ability to work with sales and cross-functional teams.
• Ability to develop and implement CRM best practices.
• Entrepreneurial mindset and proactive attitude.
• Strategic thinker with hands-on management skills, capable of handling multiple projects and priorities.
• Fluency in English.

Amplifon is committed to building a Winning Culture that guides our employees into the future, starting with improving our Winning Workplace. We offer a hybrid working policy, allowing employees to work remotely up to 9 days per month.

Social network you want to login/join with:

Amplifon is the global leader in the hearing care retail industry. Since 1950, we've been changing the lives of millions of customers around the world. Although we are a global company that's constantly growing, we maintain a start-up approach and strive for innovation daily. We pride ourselves on setting industry standards and continuously improving the customer and employee experience.

More than 20,000 professionals work daily across a network of 9,500 points of sale in 26 countries on 5 continents, bringing back the joy of hearing, feeling, and living to thousands worldwide.

What we are looking for

Reporting directly to our Global CRM Associate Director, you will think globally while acting locally, fostering a harmonized customer-driven culture across the company. You will envision the complete end-to-end customer journey and all client-focused initiatives from ideation through development and execution.

Key Responsibilities:

• Define the CRM strategic framework across all customer journeys and channels to achieve objectives such as engagement, reactivation, conversion, and repurchase.
• Cascade CRM initiatives in different countries and support their correct execution.
• Continuously monitor performance, identify performance boost elements across the conversion funnel, and maximize ROI and CRM contribution to total revenues.
• Monitor CRM performance, identify growth opportunities, develop business cases and scenarios, verify CRM management coverage, and maximize ROI per channel (DM, Digital, CC, store).
• Foster CRM skills in countries, upskill capabilities, innovate culture and operating models, and promote a CRM community across countries.
• Collaborate with global and local marketing stakeholders to launch innovative projects, supporting integration, testing, and launch phases.
• Leverage and disclose the use of CRM enablers such as Customer Segmentation, CVM Journeys, Marketing Automation, and Analytics.

What you'll need

• At least 7 years of experience in CRM, ideally with an international scope.
• University degree (B&A, marketing, communication, management engineering).
• Knowledge of marketing and CRM best practices, processes, and tools in customer-oriented organizations.
• Strong experience with data analysis and KPI monitoring.
• Experience in dynamic, customer-focused environments, CX management, and marketing performance.
• High work ethic, business acumen, customer understanding, and relationship skills.
• Ability to work with sales and cross-functional teams.
• Ability to develop and implement CRM best practices.
• Entrepreneurial mindset and proactive attitude.
• Strategic thinker with hands-on management skills, capable of handling multiple projects and priorities.
• Fluency in English.

Amplifon is committed to building a Winning Culture that guides our employees into the future, starting with improving our Winning Workplace. We offer a hybrid working policy, allowing employees to work remotely up to 9 days per month.

Overview

TH Group è una catena alberghiera italiana che gestisce 31 strutture appartenenti a destinazioni mare, montagna invernale/estiva e città d’arte e concernenti alle categorie Hotels, Villaggi e Resorts. Come partner solido al piano di sviluppo ed alla valorizzazione delle strutture ricettive c’è il Gruppo Cassa depositi e prestiti (CDP). La nostra mission è orientata a una cultura dell’accoglienza che dà valore alle risorse umane e agli ospiti che accogliamo.

Per il potenziamento del nostro team cerchiamo

The Lifecycle Marketing CRM Manager is a key position for managing existing customer communications based on their relationship/status, primarily in the email, mobile and in-platform channels. The ideal candidate will bring strategic, organizational, and technical skills to the role, as well as a passion for delivering best-in-class onboarding, upsell, cross-sell or retention communications to the customer database. Build personalized campaigns, leveraging data and user research to improve the user experience. This role encompasses a diverse range of areas, including lifecycle marketing strategy, customer enablement, engagement and retention campaigns, growth marketing, customer advocacy, and data-driven insights. 

Responsibilities :

• Develop and execute lifecycle marketing strategies that increase customer engagement, customer satisfaction, and retention.
• Create and manage customer segmentation and targeting strategies to optimize the customer journey, ensuring that each segment receives tailored and relevant communication and offerings.
• Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
• Develop and execute SMS and in-platform notification campaigns to engage customers on the Bookmap platform.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to better align the marketing strategy.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Create and continuously optimize email marketing programs that leverage customer behavior data to drive revenue growth or prevent churn
• Map Bookmap’s customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which include onboarding, expansion, and retention
• Build strategic roadmaps to achieve company goals, providing recommendations for optimizations as well as deploying new strategies for their email marketing program.
• Manage lifecycle campaigns from concept to production to analysis, including creative development, email development and QA, and deployment as well as reporting.
• Identify and pursue upsell and cross-sell opportunities.
• Create targeted marketing campaigns aimed at increasing customer lifetime value.
• Build strong relationships with key customer stakeholders to drive advocacy and referrals.
• Define customer lifecycle reporting and create dashboards to analyze tests, monitor performance against goals, and effectiveness
• Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.
  

• +3 years managing email and in-app/push strategies and execution including:
• Lifecycle marketing creative/messaging strategy
• Audience segmentation
• Automated flows (welcome series, cart abandon, post-purchase reminders, etc.)
• Personalization
• Data analytics and reporting
• Strong understanding of customer behavior and segmentation.
• Excellent communication and collaboration skills.
• Strong analytical skills and ability to use data to inform decisions.
• Experience with A/B testing and experimentation.
• Experience driving up-sell and cross-sell programs from conception through implementation
• Ideal experience in a brand direct-to-consumer or subscription business
• Excellent written and verbal communication skill with strong attention to detail
• Proven track record of driving customer engagement, retention, and growth through effective marketing initiatives.

What we offer

• 100% remote work
• Paid annual & sick leave
• Compensation of new equipment and software
• Sponsorship of training 
• A great international team and friendly environment

The Lifecycle Marketing CRM Manager is a key position for managing existing customer communications based on their relationship/status, primarily in the email, mobile and in-platform channels. The ideal candidate will bring strategic, organizational, and technical skills to the role, as well as a passion for delivering best-in-class onboarding, upsell, cross-sell or retention communications to the customer database. Build personalized campaigns, leveraging data and user research to improve the user experience. This role encompasses a diverse range of areas, including lifecycle marketing strategy, customer enablement, engagement and retention campaigns, growth marketing, customer advocacy, and data-driven insights. 

Responsibilities :

• Develop and execute lifecycle marketing strategies that increase customer engagement, customer satisfaction, and retention.
• Create and manage customer segmentation and targeting strategies to optimize the customer journey, ensuring that each segment receives tailored and relevant communication and offerings.
• Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
• Develop and execute SMS and in-platform notification campaigns to engage customers on the Bookmap platform.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to better align the marketing strategy.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Create and continuously optimize email marketing programs that leverage customer behavior data to drive revenue growth or prevent churn
• Map Bookmap’s customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which include onboarding, expansion, and retention
• Build strategic roadmaps to achieve company goals, providing recommendations for optimizations as well as deploying new strategies for their email marketing program.
• Manage lifecycle campaigns from concept to production to analysis, including creative development, email development and QA, and deployment as well as reporting.
• Identify and pursue upsell and cross-sell opportunities.
• Create targeted marketing campaigns aimed at increasing customer lifetime value.
• Build strong relationships with key customer stakeholders to drive advocacy and referrals.
• Define customer lifecycle reporting and create dashboards to analyze tests, monitor performance against goals, and effectiveness
• Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.
  

• +3 years managing email and in-app/push strategies and execution including:
• Lifecycle marketing creative/messaging strategy
• Audience segmentation
• Automated flows (welcome series, cart abandon, post-purchase reminders, etc.)
• Personalization
• Data analytics and reporting
• Strong understanding of customer behavior and segmentation.
• Excellent communication and collaboration skills.
• Strong analytical skills and ability to use data to inform decisions.
• Experience with A/B testing and experimentation.
• Experience driving up-sell and cross-sell programs from conception through implementation
• Ideal experience in a brand direct-to-consumer or subscription business
• Excellent written and verbal communication skill with strong attention to detail
• Proven track record of driving customer engagement, retention, and growth through effective marketing initiatives.

What we offer

• 100% remote work
• Paid annual & sick leave
• Compensation of new equipment and software
• Sponsorship of training 
• A great international team and friendly environment

The Lifecycle Marketing CRM Manager is a key position for managing existing customer communications based on their relationship/status, primarily in the email, mobile and in-platform channels. The ideal candidate will bring strategic, organizational, and technical skills to the role, as well as a passion for delivering best-in-class onboarding, upsell, cross-sell or retention communications to the customer database. Build personalized campaigns, leveraging data and user research to improve the user experience. This role encompasses a diverse range of areas, including lifecycle marketing strategy, customer enablement, engagement and retention campaigns, growth marketing, customer advocacy, and data-driven insights.

Responsibilities :

• Develop and execute lifecycle marketing strategies that increase customer engagement, customer satisfaction, and retention.
• Create and manage customer segmentation and targeting strategies to optimize the customer journey, ensuring that each segment receives tailored and relevant communication and offerings.
• Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
• Develop and execute SMS and in-platform notification campaigns to engage customers on the Bookmap platform.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to better align the marketing strategy.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Create and continuously optimize email marketing programs that leverage customer behavior data to drive revenue growth or prevent churn
• Map Bookmap’s customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which include onboarding, expansion, and retention
• Build strategic roadmaps to achieve company goals, providing recommendations for optimizations as well as deploying new strategies for their email marketing program.
• Manage lifecycle campaigns from concept to production to analysis, including creative development, email development and QA, and deployment as well as reporting.
• Identify and pursue upsell and cross-sell opportunities.
• Create targeted marketing campaigns aimed at increasing customer lifetime value.
• Build strong relationships with key customer stakeholders to drive advocacy and referrals.
• Define customer lifecycle reporting and create dashboards to analyze tests, monitor performance against goals, and effectiveness
• Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.
  

• +3 years managing email and in-app/push strategies and execution including:
• Lifecycle marketing creative/messaging strategy
• Audience segmentation
• Automated flows (welcome series, cart abandon, post-purchase reminders, etc.)
• Personalization
• Data analytics and reporting
• Strong understanding of customer behavior and segmentation.
• Excellent communication and collaboration skills.
• Strong analytical skills and ability to use data to inform decisions.
• Experience with A/B testing and experimentation.
• Experience driving up-sell and cross-sell programs from conception through implementation
• Ideal experience in a brand direct-to-consumer or subscription business
• Excellent written and verbal communication skill with strong attention to detail
• Proven track record of driving customer engagement, retention, and growth through effective marketing initiatives.

What we offer

• 100% remote work
• Paid annual & sick leave
• Compensation of new equipment and software
• Sponsorship of training
• A great international team and friendly environment