811 Posti di lavoro per Digital Marketing Specialist in Italia

Il nostro cliente è un’azienda italiana con presenza internazionale, attiva nello sviluppo di soluzioni B2B ad alto contenuto tecnologico per applicazioni industriali, medicali e nel settore food & beverage.

Caratterizzata da una forte spinta all’innovazione e da una cultura orientata alla qualità, l’azienda sta rafforzando la propria funzione Marketing per consolidare la presenza digitale e sostenere la crescita dei mercati globali.

Il ruolo

Stiamo cercando un/una Digital Marketing Specialist con solida esperienza in comunicazione e lead generation in contesti B2B.

La figura entrerà a far parte del team Marketing e sarà responsabile della progettazione, dell’esecuzione e dell’ottimizzazione delle attività digitali per la generazione di lead e il posizionamento del brand, attraverso contenuti, campagne e strumenti automatizzati.

Responsabilità principali

• Creare contenuti multicanale B2B (landing page, newsletter, social media, ecc.).
• Ottimizzare i contenuti per i motori di ricerca (SEO) e contribuire al posizionamento organico.
• Progettare e implementare campagne di lead generation (online e offline), secondo una logica di funnel B2B.
• Condurre interviste con clienti e prospect per raccogliere insight e contenuti strategici.
• Gestire e ottimizzare strumenti di CRM e marketing automation (es. HubSpot, Salesforce, ActiveCampaign o simili).
• Utilizzare strumenti di AI e tecniche di prompting a supporto delle attività marketing.
• Monitorare le performance delle campagne e ottimizzarle sulla base dei KPI.
• Collaborare con il team Sales per garantire coerenza tra marketing e conversione.

Requisiti

• Laurea o master in Digital Marketing e/o Artificial Intelligence.
• Almeno 4 anni di esperienza in ruoli analoghi, maturata in agenzie digital internazionali o in aziende multinazionali dei settori high-tech.
• Esperienza in progetti multi-country (considerata un plus).
• Ottima conoscenza dell’inglese (livello minimo B2).
• Padronanza degli strumenti digitali e delle logiche di analisi delle performance.
• Forte orientamento ai dati e approccio analitico.

Dal punto di vista personale

• Curiosità e interesse per le nuove tecnologie e i trend digitali;
  
• Spirito collaborativo e capacità di lavorare in team;
  
• Autonomia nellagestione delle attività e senso di responsabilità;
  
• Approccio pratico e orientato ai risultati;
  
• Flessibilità e capacità di adattarsi a contesti in evoluzione;
  
• Attenzione al dettaglio e capacità di seguire più progetti contemporaneamente;
  
• Atteggiamento propositivo e voglia di contribuire alla crescita di una funzione in sviluppo.

Human Value is responsible for activities of Executive Search & Selection (Aut. Min. 7895/RS). Human Value guarantees equal opportunities (L. 903/77). Interested candidates, men and women, are invited to read the information about Privacy (art.13 of EU Regulation 2016/679) on

WHO WE ARE

We are an Italian manufacturing company with an international presence, active for over 75 years in the mechatronics sector. We design and produce volumetric pumps, proportional valves, and fluid control systems for the industrial, food & beverage, automotive, and medical sectors.

We operate in B2B environments that are complex and highly technological, with a company culture oriented toward continuous innovation, experimentation, and excellence. That’s why we’re looking for curious, autonomous, and proactive individuals - people who thrive in fast-paced, ever-evolving contexts, with a strong results-driven mindset and a collaborative, cross-functional approach.

THE ROLE

We are looking for a Digital Marketing Specialist with solid experience in communication and lead generation in B2B contexts. Whoever joins this role will become an integral part of the Marketing team, and will be responsible for designing, executing, and optimizing digital activities for lead generation and brand positioning through content, campaigns, and automated tools.

MAIN RESPONSIBILITIES

- Create multichannel B2B content (landing pages, newsletters, social media content, etc.).

- Optimize content for search engines (SEO) and contribute to organic positioning.

- Design and implement lead generation campaigns (online and offline), aligned with a B2B funnel logic.

- Conduct interviews with clients and prospects to gather insights and strategic content.

- Work with and optimize CRM and marketing automation tools (e.G., HubSpot, Salesforce, ActiveCampaign or similar).

- Use AI tools and prompting techniques to support marketing activities.

- Monitor campaign performance and optimize based on KPIs.

- Collaborate with the sales team to ensure alignment between marketing and conversion.

REQUIREMENTS

- Degree and/or postgraduate qualifications/master’s in Digital Marketing and/or Artificial Intelligence.

- At least 4 years of experience in similar roles, gained in international digital marketing agencies or in multinational companies in high-tech sectors.

- Experience in multi-country projects is a plus.

- Excellent command of English (minimum B2 level).

- Proficient in digital tools and performance analysis, with a strong data-driven mindset.

KEY PERSONAL QUALITIES

- Results-oriented and open to experimentation.

- Autonomy, proactivity, and ability to manage multiple projects simultaneously.

- Excellent communication and interpersonal skills.

- Strong collaborative attitude in cross-functional teams.

- Ability to thrive in a fast-paced environment with constantly shifting priorities.

WHAT WE OFFER

- The stability of an Italian company with international recognition in its reference markets.

- A stimulating and constantly evolving work environment, with high-impact and challenging projects.

- Smart working: 1 day per week.

- Workplace: Via Leonardo Da Vinci 40, Corsico

We’re looking for a passionate and talented Digital Marketing Specialist to join our growing team at Trustfull. In this highly stimulating role, you'll help drive awareness and contribute to the growth of the Trustfull brand across multiple verticals and global markets. You’ll be instrumental in driving marketing initiatives that create real impact, from content creation and digital ads campaigns to event organizing and PR support.

As an individual contributor reporting to the Head of Marketing, you'll have the opportunity to work across a range of marketing disciplines, gaining hands-on experience while collaborating closely with stakeholders across the business. This is an exciting opportunity for someone with a solid knowledge of digital marketing activities who thrives in a dynamic environment, enjoys wearing multiple hats, and is eager to grow along with a fast-moving company.

Responsabilities

As a Digital Marketing Specialist at Trustfull, you will:

• Manage and optimize PPC campaigns across platforms such as Google, LinkedIn, Meta, and Bing
• Contribute to the planning and execution of Trustfull’s global social media presence and SEO strategy
• Collaborate on the ideation, creation, and distribution of content in various formats (e.g., blog posts, case studies, newsletters)
• Contribute to the project management of events and conferences where Trustfull is exhibiting or participating
• Support the Head of Marketing with PR, media relations, and field marketing initiatives
• Conduct market research and analyze trends to identify opportunities and inform campaigns
• Track and report on KPIs, providing insights and suggesting data-driven optimization
• Work cross-functionally with Sales, Product, and Design teams to ensure messaging consistency

• A degree in Business, Marketing, Communications, or a related field
• 3+ years of marketing experience, preferably in a B2B environment with a digital marketing focus
• Hands-on experience with digital marketing tools and advertising platforms such as Google Analytics, Google Tag Manager, LinkedIn Ads, Meta Ads, and CRM systems (e.g., HubSpot)
• Exceptional written and verbal communication skills in both English and Italian
• Strong project management, organizational, and multitasking abilities
• Experience in writing and editing both short- and long-form content
• A solid understanding of the marketing funnel and the role of different channels within it
• Strong analytical skills, with the ability to translate data into actionable insights
• A resilient, get-things-done mentality with a commitment to excellence and a keen eye for detail
• Curiosity, adaptability, and a continuous learning attitude
• Nice-to-have:
• Experience in event planning, field marketing, or sponsorship coordination
• Experience with SEO strategy and implementation
• Basic video editing skills or familiarity with video editing tools

• Health Insurance
• Paid Time Off
• Hybrid work solution
• On-going training & development opportunities

About Trustfull

Trustfull offers a comprehensive fraud prevention platform powered by open source intelligence. Our suite of AI agents analyzes hundreds of digital signals from users’ phone numbers, emails, IP addresses, and web domains to assess user risk in real time and strengthen KYC, KYB, and AML workflows. Hundreds of clients and partners - including Nexi, Santander, ING, Elavon, Scalapay, Sofinco, AirHelp, Cofidis and Younited - rely on Trustfull's award-winning technology to prevent fraud and build trust across borders. Our HQs are in Milan and our presence across Europe is growing fast. To know more about us, please visit our website: trustfull.com