412 Posti di lavoro per Seo Manager in Italia

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Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

JOB PURPOSE

We are looking for an experienced and technically skilled SEO Manager to lead the global SEO strategy for all Prada Group websites, including prada.com, miumiu.com, church-footwear.com, pasticceriamarchesi.com, and carshoe.com.

The role combines strategic leadership with hands-on execution in a complex, multilingual e-commerce environment. The ideal candidate is proficient across all SEO pillars—Technical, Content, Off-site, and Local—and capable of driving performance across 30+ markets. A strong technical foundation, autonomy, and experience in Agile workflows are essential.

RESPONSIBILITIES

• Own and execute the global SEO strategy across all Prada Group websites and 30+ markets
• Analyze search trends and algorithm behavior across global platforms (e.g., Google, Baidu, Naver, Yahoo Japan, Bing, Yandex)
• Conduct technical SEO audits and deliver monthly/quarterly KPI reports with actionable insights
• Collaborate with internal teams (Content, UX/UI, IT, E-commerce, Merchandising) to embed SEO best practices
• Lead keyword research, competitive analysis, and multilingual content strategies across all regions
• Partner with internal and agency teams to develop SEO-driven editorial content
• Scope and oversee implementation of SEO technical developments with IT and Agile teams, ensuring QA in staging and live environments
• Manage internal site search optimization using behavioral data and semantic logic
• Maintain the SEO roadmap and manage tasks using Jira and Confluence
• Drive local SEO efforts, including NAP consistency, issue resolution, and new listing launches
• Align SEO efforts with Paid Performance to drive synergies and shared KPIs
• Stay current on SEO trends, search engine updates, and AI-powered search platforms (e.g., ChatGPT, Gemini, Perplexity)
• Develop strategies for visibility in emerging generative AI search experiences

KNOWLEDGE & SKILLS

8+ years of experience in eCommerce, ideally in fashion/luxury

Proven success managing multilingual SEO in international markets

Deep technical SEO expertise: HTML, JS, SPA, AEM, performance optimization

Experience with Agile and digital transformation projects (Jira, Confluence)

Strong leadership and project management skills, including distributed teams

Proficient with analytics/reporting tools (Adobe Analytics, Qlik, Looker Studio)

Skilled in SEO platforms: GSC, GA, SEMrush, Ahrefs, Screaming Frog, Algolia, Yext, etc.

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

JOB PURPOSE

We are looking for an experienced and technically skilled SEO Manager to lead the global SEO strategy for all Prada Group websites, including prada.com, miumiu.com, church-footwear.com, pasticceriamarchesi.com, and carshoe.com.

The role combines strategic leadership with hands-on execution in a complex, multilingual e-commerce environment. The ideal candidate is proficient across all SEO pillars—Technical, Content, Off-site, and Local—and capable of driving performance across 30+ markets. A strong technical foundation, autonomy, and experience in Agile workflows are essential.

RESPONSIBILITIES

• Own and execute the global SEO strategy across all Prada Group websites and 30+ markets
• Analyze search trends and algorithm behavior across global platforms (e.g., Google, Baidu, Naver, Yahoo Japan, Bing, Yandex)
• Conduct technical SEO audits and deliver monthly/quarterly KPI reports with actionable insights
• Collaborate with internal teams (Content, UX/UI, IT, E-commerce, Merchandising) to embed SEO best practices
• Lead keyword research, competitive analysis, and multilingual content strategies across all regions
• Partner with internal and agency teams to develop SEO-driven editorial content
• Scope and oversee implementation of SEO technical developments with IT and Agile teams, ensuring QA in staging and live environments
• Manage internal site search optimization using behavioral data and semantic logic
• Maintain the SEO roadmap and manage tasks using Jira and Confluence
• Drive local SEO efforts, including NAP consistency, issue resolution, and new listing launches
• Align SEO efforts with Paid Performance to drive synergies and shared KPIs
• Stay current on SEO trends, search engine updates, and AI-powered search platforms (e.g., ChatGPT, Gemini, Perplexity)
• Develop strategies for visibility in emerging generative AI search experiences

KNOWLEDGE & SKILLS

8+ years of experience in eCommerce, ideally in fashion/luxury

Proven success managing multilingual SEO in international markets

Deep technical SEO expertise: HTML, JS, SPA, AEM, performance optimization

Experience with Agile and digital transformation projects (Jira, Confluence)

Strong leadership and project management skills, including distributed teams

Proficient with analytics/reporting tools (Adobe Analytics, Qlik, Looker Studio)

Skilled in SEO platforms: GSC, GA, SEMrush, Ahrefs, Screaming Frog, Algolia, Yext, etc.

LHH

Per conto di un nostro cliente, innovativa azienda nel settore fashion ed in forte espansione, siamo alla ricerca di un SEO/SEM Manager con almeno 5 anni di esperienza.

Il candidato, a diretto riporto del CEO e con una funzione internazionale, dovrà sviluppare e implementare le strategie di ottimizzazione SEO/SEM al fine di incrementare il traffico organico e a pagamento, contribuendo in modo significativo alla crescita del business online e al raggiungimento degli obiettivi commerciali.

Responsibilities

? Sviluppo di strategie SEO avanzate: Creare e implementare strategie SEO per migliorare la visibilità del sito web nei motori di ricerca, aumentando il traffico organico e migliorando il posizionamento;

? Gestione delle campagne SEM: Pianificare, eseguire e ottimizzare campagne SEM su Google Ads, Bing Ads assicurando un utilizzo efficiente del budget e massimizzando il ROI.

? Analisi delle performance: Monitorare e analizzare le performance delle campagne SEO/SEM utilizzando strumenti di analisi come Google Analytics, SEMrush, Ahrefs.

? Ottimizzazione del contenuto: collaborare con il team di content marketing per ottimizzare il contenuto del sito web, incluse le pagine di prodotto e le descrizioni.

? Strategie di link building: sviluppare e implementare strategie di link building per migliorare il posizionamento nei motori di ricerca.

? Ricerca di mercato e analisi della concorrenza per identificare nuove opportunità di crescita.

? Gestione del budget

? Aggiornamento continuo: Rimanere aggiornato sulle ultime tendenze e best practice SEO/SEM, partecipando a corsi di formazione, webinar e conferenze del settore.

Your Profile

? Laurea in Marketing, Comunicazione o un campo correlato.

? Almeno 5 anni di esperienza comprovata come SEO/SEM Manager o in un ruolo simile, preferibilmente nel settore ecommerce.

? Conoscenza approfondita degli strumenti di analisi web.

? Capacità di analizzare dati complessi e generare report dettagliati per supportare le decisioni strategiche.

? Eccellenti capacità di comunicazione e collaborazione, con esperienza nel lavorare in team multidisciplinari.

? Capacità di lavorare in modo autonomo, gestendo più progetti contemporaneamente e rispettando le scadenze.

? INGLESE FLUENTE

Settore: Altro

Ruolo: IT/Technology

At Flix, we offer a dynamic work environment with competitive pay, strong growth opportunities, and a tech-driven approach to making travel more accessible, sustainable, and affordable.

We're looking for a motivated Junior SEO Manager Protected Category law 68/99 (m/f/d) who will help us shape our team and drive the company to the next level. As part of our global SEO headquarter team, you will have the most direct influence on our success.

About the Role

• Contribute to SEO projects across multiple international markets, ensuring best practices are adapted to different languages and user behaviours
• Conduct site audits of multiple websites and perform competitor analysis across different markets.
• Collaborate on global content strategies spanning multiple markets and funnel stages, working closely with localisation teams to ensure quality and consistency
• Stay up-to-date with the latest industry trends and algorithmic changes to continuously adapt and improve SEO and GEO strategies.
• Monitor and analyze site performance and provide actionable recommendations for improvement as well as Identify potential site improvements and create business cases to demonstrate their potential and value.
• Explore and test emerging disciplines of SEO such as GEO (Generative Engine Optimization) to improve brand visibility within LLMs (e.g., ChatGPT).
• Carry out testing and various actions to drive app downloads through ASO

About You

• 1–2 years of hands-on SEO experience (agency or in-house) and are eager to grow into a role with international scope.
• Decision-making is data-driven, as you possess excellent analytical skills
• Enjoy working with localization specialists, content creators, and technical teams to deliver SEO improvements that scale internationally.
• Excellent communication skills enable you to effectively present your ideas and results to different audiences
• Eager to learn new tools and approaches, and not afraid to test ideas and iterate amd have experience of using SEO tools such as Screaming Frog, Semrush, Ahrefs, and Google Search Console.
• Have experience or knowledge in CRO and/or UX
• Ideally worked on international app store optimization (ASO) projects and have worked on international websites with many page

We recognize that everyone carries a unique set of valuable skills and experiences. If you think you could have an impact even though you don't meet 100% of the requirements, we still encourage you to apply. We want to hear from you!

What We Offer

• Work from (M)Anywhere : Depending on your role, work from another location for up to 60 days per year.
• Hybrid work model : We are an office-first company, but we offer flexibility to balance work and life.
• Wellbeing support : Access confidential 1:1 counselling, courses, and stress management for yourself and up to four family members.
• Learning & Development : Take advantage of language classes, training courses, and expert-led sessions to grow your skills.
• Mentoring Program : Connect with experienced colleagues to gain insights and accelerate your career.

At Flix, you’ll find teams that rally together to overcome challenges and spark creativity. We believe in ownership culture - giving you the freedom to take initiative, make an impact, and shape your own career path.
As we continue to expand across the globe, you can make a real difference in how we work.

If you’re ready to grow and lead your journey, Flix is the place for you!

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Dear potential Flixie,

At Flix, we are committed to fostering diversity and inclusion. To support this initiative, we invite all applicants to complete our demographic questions on voluntary basis . Your responses will be processed as anonymized data and not linked to your profile, and thus assessed for statistical purposes and internal research.

If you prefer not to provide this information, simply click on "I do not wish to answer." Be assured that neither the decision not to participate nor your answers will have an impact on your application, and your answers will remain anonymous and unidentifiable to you individually . The decision on your application will be made independently from your participation and the information you provide.

Die ADLER Spa Resorts & Lodges sind einzigartige Hotels, die in den schönsten Natur- und Kulturlandschaften Italiens gelegen sind. Unsere Vision ist es gemeinsam mit unserem Team wahre Wohlfühlorte für unsere Gäste zu schaffen – Orte, an denen sie sich fallen lassen, ihre innere Balance finden und neue Energie tanken können. Ganz nach unserem Motto „let your soul fly“.

Als Teil der ADLER-Verwaltungszentrale mit Sitz in St. Urlich / Bozen und zur Verstärkung unseres Marketing-Teams suchen wir eine/n erfahrene/n Online Marketing Manager (w/m/d) für die Leitung der digitalen Strategie der ADLER Gruppe, um die Online-Präsenz optimiert. Der/die ideale Kandidat/in bringt eine analytische und kreative Denkweise mit und verfügt über die Fähigkeit, alle Aspekte digitaler Kampagnen zu steuern – von der Bewertung von Vorschlägen über die grafische Umsetzung von Werbemitteln bis hin zur Performance-Analyse.

Arbeitsort: St. Ulrich / Bozen

• Digitale Strategie: Entwicklung und Umsetzung von Online-Marketing-Strategien im Einklang mit den Unternehmenszielen.
• Bewertung und Implementierung: Analyse von Anbieterangeboten zur Auswahl der besten Werbeinstrumente und -kanäle basierend auf Qualität, Kosten und Effektivität.
• Mediaplanung und Einkauf: Vorbereitung des Einkaufs von Werbemedien unter Einhaltung des Budgets und der Unternehmensziele.
• Grafische Umsetzung: Zusammenarbeit mit dem Kreativteam oder eigenständige Entwicklung von Grafiken und Inhalten für digitale und soziale Werbemedien.
• Werbekampagnen: Planung, Durchführung und Optimierung aller Online-Kampagnen sowie Identifizierung neuer Chancen (z.B. PPC, CPM, Social Media Advertising, E-Mail-Marketing, Display Advertising, Addressable TV und andere).
• Monitoring und Analyse: Überwachung der Werbekampagnen-Performance mit Analyse-Tools wie Google Analytics, Data Studio und Werbeplattformen; Erstellung detaillierter Berichte und Vorschläge für Verbesserungen.
• CRM und Automatisierung: Verwaltung von Automatisierungstools zur Optimierung des Conversion Funnels und zur Kundenbindung.
• Cross-Team-Kooperation: Zusammenarbeit mit dem Marketing-Team zur Sicherstellung einer konsistenten und leistungsstarken digitalen Erfahrung.

• Abgeschlossenes Studium in Marketing, Kommunikation oder vergleichbaren Fachrichtungen.
• Fundierte Erfahrung (mindestens 5 Jahre) in vergleichbaren Positionen.
• Beherrschung digitaler Marketing-Tools: Google Ads, Facebook Business Manager, Google Analytics, CRM-Tools (z.B. HubSpot, Salesforce).
• Erfahrung in der Bewertung, Verwaltung und Umsetzung von Werbe- und Grafikvorschlägen.
• Hervorragende Sprachkenntnisse in Italienisch, Englisch und Deutsch.
• Kenntnisse in SEO, SEA, SEM.
• Kompetenz in der Erstellung und Überarbeitung von grafischen Materialien (Erfahrung mit Software wie Canva, Adobe Suite).
• Analytische Fähigkeiten und ergebnisorientierte Arbeitsweise.
• Sehr gutes Verständnis der Dynamiken von Social Media und digitalen Werbeplattformen.
• Ausgezeichnete Organisations-, Kommunikations- und Problemlösungsfähigkeiten.

• Sie arbeiten für eine der dynamischsten Hotelgruppen Italiens, die in den Segmente Leisure, Spa, Medical Spa und Outdoor führend ist.
• Sie arbeiten für ein wachsendes Unternehmen und haben die Möglichkeit bei vielen spannenden, neuen Projekten mitzuwirken.
• Sie sind Teil eines offenen und dynamischen Teams und haben großartige Entwicklungsmöglichkeiten.
• Sie arbeiten eigenständig und haben die Möglichkeit, ihre Ideen proaktiv voranzutreiben.

Wir freuen uns auf Ihre Bewerbung!

We are looking for an important and large company a motivated, entrepreneurial and analytical Campaign Planner to control and coordinate, even operationally, the correct planning, execution and delivery of media campaigns, assigned customers on all platforms for a very large and very important customer company. The ideal candidate brings expertise in digital media planning, with demonstrated experience in digital advertising.

You will support the planning and execution of advertising campaigns from the preparation of media plans through to post-flight evaluations on how to grow the clients' business further. This role therefore requires keen eye for detail, proactivity and high organisational skills, with the ability to collaborate effectively with internal stakeholders to ensure that campaign objectives are met while maintaining efficiency and scalability of our advertising operations.

Key Responsabilities:

• Develop and execute strategic digital media plans across Amazon's advertising solutions • Perform campaign setup including audience targeting, segment creation, and inventory management • Review campaign set-up and identify defects

• Deliver campaign budgets and monitor performance to recommend optimisation recommendations and secure optimal return on ad spend

• Execute technical campaign components including IO creation and deal setup • Collaborate with cross-functional teams to implement best practices and improve campaign effectiveness • Create detailed performance evaluation reports

• Drive process improvements for campaign planning and optimization workflows

Required Skills:

• at least 1 year experience as campaign planners in media agencies

• Experience with Video/Display programmatic advertising platforms (DV360, TTD The Trade Desk)

• Experience with Amazon DSP platform (preferably)

• Analytical skills with ability to interpret data and provide actionable insights

• Proficiency in media planning and budget management

• Experience with data visualization and reporting tools

• Business-proficiency French

• BA/BS degree or equivalent experience

• At least intermediate Microsoft Excel skills

Example tasks will include:

• Creation and execution of Media Plans
• Campaign performance monitoring, analyzing data and providing optimization recommendations to Account Managers.
• Credit and rebill submissions
• Building custom target audiences based on defined segments
• Generate in-flight and end of campaign reports
• Undertake inventory checks
• Demand forecasting
• Contractual agreement definitions

Market Position & Competitive Advantages:

• The opportunity to shape high-budget advertising strategies reaching millions of customers and drive performance improvements for the diverse range of large-scale brands (e.g. Apple, Netflix, P&G etc) in one of the world's largest and fastest growing digital advertising platforms. Candidates will be at the forefront of digital advertising innovation, working with one of the world’s most sophisticated platforms.
• Unlike traditional advertising agency roles that focus on a single aspect of campaign management, candidates will gain exposure to the entire advertising ecosystem end to end from pitch to launch to evaluation; full-funnel from customer awareness through to conversion to loyalty; on both first-party and third-party platforms.

The contractors will have a dedicated Senior Manager purely focused on contractors’ training, coaching, development, motivation, wellbeing, resource allocation, conflict resolution etc.

Contractors will interact daily with Managers across the EU and so will need excellent written and verbal communication abilities in English. They will not however be expected to interact with external stakeholders.

Contractors will need to be in-office for the first few weeks of onboarding as they undertake dedicated trainings, workshops, shadow and reverse-shadowing, however after this there are opportunities to be hybrid with 2/3 days of WFH if productivity is unaffected. Candidates will need to be full time, available for at least 40 hours per week. Core hours: 8:30am-5:30pm. Some flexibility around these hours if the workload is achieved.

We are looking for an important and large company a motivated, entrepreneurial and analytical Campaign Planner to control and coordinate, even operationally, the correct planning, execution and delivery of media campaigns, assigned customers on all platforms for a very large and very important customer company. The ideal candidate brings expertise in digital media planning, with demonstrated experience in digital advertising.

You will support the planning and execution of advertising campaigns from the preparation of media plans through to post-flight evaluations on how to grow the clients' business further. This role therefore requires keen eye for detail, proactivity and high organisational skills, with the ability to collaborate effectively with internal stakeholders to ensure that campaign objectives are met while maintaining efficiency and scalability of our advertising operations.

Key Responsabilities:

- Develop and execute strategic digital media plans across Amazon's advertising solutions - Perform campaign setup including audience targeting, segment creation, and inventory management - Review campaign set-up and identify defects

- Deliver campaign budgets and monitor performance to recommend optimisation recommendations and secure optimal return on ad spend

- Execute technical campaign components including IO creation and deal setup - Collaborate with cross-functional teams to implement best practices and improve campaign effectiveness - Create detailed performance evaluation reports

- Drive process improvements for campaign planning and optimization workflows

Required Skills:

- at least 1 year experience as campaign planners in media agencies

- Experience with Video/Display programmatic advertising platforms (DV360, TTD The Trade Desk)

- Experience with Amazon DSP platform (preferably)

- Analytical skills with ability to interpret data and provide actionable insights

- Proficiency in media planning and budget management

- Experience with data visualization and reporting tools

- Business-proficiency French

- BA/BS degree or equivalent experience

- At least intermediate Microsoft Excel skills

Example tasks will include:

• Creation and execution of Media Plans
• Campaign performance monitoring, analyzing data and providing optimization recommendations to Account Managers.
• Credit and rebill submissions
• Building custom target audiences based on defined segments
• Generate in-flight and end of campaign reports
• Undertake inventory checks
• Demand forecasting
• Contractual agreement definitions

Market Position & Competitive Advantages:

• The opportunity to shape high-budget advertising strategies reaching millions of customers and drive performance improvements for the diverse range of large-scale brands (e.G. Apple, Netflix, P&G etc) in one of the world's largest and fastest growing digital advertising platforms. Candidates will be at the forefront of digital advertising innovation, working with one of the world’s most sophisticated platforms.
• Unlike traditional advertising agency roles that focus on a single aspect of campaign management, candidates will gain exposure to the entire advertising ecosystem end to end from pitch to launch to evaluation;
  full-funnel from customer awareness through to conversion to loyalty;
  on both first-party andthird-party platforms.

The contractors will have a dedicated Senior Manager purely focused on contractors’ training, coaching, development, motivation, wellbeing, resource allocation, conflict resolution etc.

Contractors will interact daily with Managers across the EU and so will need excellent written and verbal communication abilities in English. They will not however be expected to interact with external stakeholders.

Contractors will need to be in-office for the first few weeks of onboarding as they undertake dedicated trainings, workshops, shadow and reverse-shadowing, however after this there are opportunities to be hybrid with 2/3 days of WFH if productivity is unaffected. Candidates will need to be full time, available for at least 40 hours per week. Core hours: 8:30am-5:30pm. Some flexibility around these hours if the workload is achieved.

We are looking for an important and large company a motivated, entrepreneurial and analytical Campaign Planner to control and coordinate, even operationally, the correct planning, execution and delivery of media campaigns, assigned customers on all platforms for a very large and very important customer company. The ideal candidate brings expertise in digital media planning, with demonstrated experience in digital advertising.

You will support the planning and execution of advertising campaigns from the preparation of media plans through to post-flight evaluations on how to grow the clients' business further. This role therefore requires keen eye for detail, proactivity and high organisational skills, with the ability to collaborate effectively with internal stakeholders to ensure that campaign objectives are met while maintaining efficiency and scalability of our advertising operations.

Key Responsabilities:

• Develop and execute strategic digital media plans across Amazon's advertising solutions • Perform campaign setup including audience targeting, segment creation, and inventory management • Review campaign set-up and identify defects

• Deliver campaign budgets and monitor performance to recommend optimisation recommendations and secure optimal return on ad spend

• Execute technical campaign components including IO creation and deal setup • Collaborate with cross-functional teams to implement best practices and improve campaign effectiveness • Create detailed performance evaluation reports

• Drive process improvements for campaign planning and optimization workflows

Required Skills:

• at least 1 year experience as campaign planners in media agencies

• Experience with Video/Display programmatic advertising platforms (DV360, TTD The Trade Desk)

• Experience with Amazon DSP platform (preferably)

• Analytical skills with ability to interpret data and provide actionable insights

• Proficiency in media planning and budget management

• Experience with data visualization and reporting tools

• Business-proficiency French

• BA/BS degree or equivalent experience

• At least intermediate Microsoft Excel skills

Example tasks will include:

• Creation and execution of Media Plans
• Campaign performance monitoring, analyzing data and providing optimization recommendations to Account Managers.
• Credit and rebill submissions
• Building custom target audiences based on defined segments
• Generate in-flight and end of campaign reports
• Undertake inventory checks
• Demand forecasting
• Contractual agreement definitions

Market Position & Competitive Advantages:

• The opportunity to shape high-budget advertising strategies reaching millions of customers and drive performance improvements for the diverse range of large-scale brands (e.g. Apple, Netflix, P&G etc) in one of the world's largest and fastest growing digital advertising platforms. Candidates will be at the forefront of digital advertising innovation, working with one of the world’s most sophisticated platforms.
• Unlike traditional advertising agency roles that focus on a single aspect of campaign management, candidates will gain exposure to the entire advertising ecosystem end to end from pitch to launch to evaluation; full-funnel from customer awareness through to conversion to loyalty; on both first-party and third-party platforms.

The contractors will have a dedicated Senior Manager purely focused on contractors’ training, coaching, development, motivation, wellbeing, resource allocation, conflict resolution etc.

Contractors will interact daily with Managers across the EU and so will need excellent written and verbal communication abilities in English. They will not however be expected to interact with external stakeholders.

Contractors will need to be in-office for the first few weeks of onboarding as they undertake dedicated trainings, workshops, shadow and reverse-shadowing, however after this there are opportunities to be hybrid with 2/3 days of WFH if productivity is unaffected. Candidates will need to be full time, available for at least 40 hours per week. Core hours: 8:30am-5:30pm. Some flexibility around these hours if the workload is achieved.