220 Posti di lavoro per Professionisti del marketing in Milano

Overview

For Our company in Milan (Italy) we are looking for a Brand Manager.

Responsibilities

• Proposes the Brand's annual plan to the Marketing Manager / Group Brands Lead, in line with the marketing plan, and drawing up the operational plan for optimal execution for Canvass (RX, Pharmacy) related to defined qualitative and quantitative goals;
• Proposes to the Marketing Manager / Group Brands Lead, a detailed marketing plan with a specific focus on the development of franchising and the enhancement of the brand equity & architecture of the area of expertise, evaluating positioning, claims, reference targets, needs, and main communication channels;
• Elaborates the analysis of the market, of the trends and of the competitiveness, relating to the brands in the area of expertise, analyzing and interpreting the market insights and proposing actions also through the study of the needs of the main Stakeholders as the HCP’s and the consumer with his spending habits;
• Proposes, to the Marketing Manager / Group Brands Lead, with regard to the managed brands and at national and international level, the commercial and promotional strategy;
• Develops and manages the communication plan (positioning, claim) and materials, both at national and international level, with regard to the brands of its own expertise, ensuring the consistency of the brand communication based on the Marketing Department guidelines and the approved plan;
• Proposes, in line with Marketing Department, content and media planning, considering the product target and sales objectives, ensuring the effectiveness and impact of the advertising and promotional actions implemented and proposing possible corrective actions to achieve the planned results for the managed brands;
• Defines, relating to the brands in the area of expertise, the marketing plan and communication models for Canvass (RX, Pharmacy) by interacting with the Sales Department, Trade & Go to Market, CEL and Medical Affairs Department;
• Supports the Field Force during Area / Canvass (RX, Pharmacy) meetings in order to ensure effective communication of brand strategies and marketing activities related to the promotion of the managed brand;
• Ensures the best execution of marketing plan in line with deadline and implementation strategy shared with Marketing Manager / Group Brands Lead, performing the follow-up of activities with suppliers and cross functional team;
• Ensures proper management of the budget for advertising and brand promotion in line with the approved plan for managed brands;
• Supports the Marketing Manager / Group Brands Lead to management and maintenance of interaction with Key Opinion Leaders and scientific associations, in compliance with ethical standards, professional ethics and legal regulations;
• Proactively interacts with the Drug Safety Department in reporting suspected adverse reactions;
• Implements the approval procedures of promotional materials and communications and monitors the related processes in compliance with company procedures, policies and deadlines.

Qualifications and other requirements

• Bachelor's / Master's degree in Economics or scientific disciplines;
• Experience in a similar role, preferably in the pharmaceutical / life-science sector;
• At least 3 years of extensive work experience within a marketing department;
• Prior work experience in the healthcare sector, specifically in pharmaceutical companies, biological sciences, nutrition, or cosmetics in the same field.
• Fluent English;
• Knowledge of the main productivity and collaboration tools (Google Workspace, MS Office).
• Knowledge of digital media strategy and planning;
• Preferable experience in international environments.

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Overview

Just Knock ricerca per Heaven un / a Brand Manager.

Heaven è un brand Italiano con la passione per l’avena: prodotti di eccellenza alternativi del latte esclusivamente a base di avena. Entrare in Heaven significa entrare in una giovane startup Italiana in grande crescita, con un team di professionisti con esperienze eterogenee e background internazionale. L’ambiente dinamico offre molteplici opportunità di crescita e continui stimoli.

Heaven è nata nel 2019 a Milano da tre fondatori: Brendan, Caterina e Inga. È l’unica azienda italiana specializzata nell’avena e grazie alla continua ricerca, è innovatore nel settore sia per gusti sia per prodotti. Il nome del brand è stato scelto perché la parola “heaven” racchiude “aven” e l’avena è il nostro ingrediente principale. La traduzione letterale paradiso, suggerisce che il brand sposa il valore della positività, spronando a condurre una vita sana e felice che abbia un impatto positivo. Scegliere heaven significa sposare i valori di un’azienda che ha fortemente a cuore la salute, la qualità dei prodotti e la sostenibilità.

Chi cerchiamo

Siamo alla ricerca di uno / a Brand Manager che si occupi di gestire l’immagine di Heaven sul mercato, promuovendo azioni che comunichino al meglio la vision, i valori e l’unicità del nostro prodotto al target di riferimento.

Responsabilità

• Analisi dati marketing con relativa creazione di reportistiche
• Ricerche di mercato (consumatori, utilizzo dei prodotti e abitudini)
• Pianificazione delle attività di lancio di nuovi prodotti
• Sviluppo e coordinamento dell’immagine del brand sui diversi canali (online e offline)
• Produzione di materiale per il punto vendita che catturino l’attenzione dei consumatori
• Gestione strategica degli strumenti digitali: sito web, e-commerce, social media, newsletter
• Ideazione e pianificazione delle attività di marketing non convenzionale
• Organizzazione eventi e fiere a livello nazionale
• Supervisione e gestione di collaborazioni con agenzie esterne a supporto delle attività di marketing

Requisiti

• 10 anni di esperienza in ambito Brand Management, GDO, FMCG
• Competenze di marketing digitale: WordPress / Office pack / Social media / Mailchimp
• Competenze analitiche: analisi e interpretazione dei dati di mercato
• Grandi capacità di comunicazione
• Tool: Photoshop, InDesign, Excel
• Entusiasmo, intraprendenza, allineamento valoriale e flessibilità

Cosa offriamo

• Entra a far parte di un’azienda italiana giovane e in forte espansione
• Lavorerai all’interno del team marketing coordinando una risorsa e rispondendo al Direttore Marketing. Avrai inoltre l’occasione di essere a stretto contatto con tutta la prima linea dell’azienda.
• Contribuisci attivamente alla crescita dell’azienda raccogliendone i successi
• Un contesto dinamico e giovane dove ascolto e confronto sono alla base del rapporto tra le persone

Contratto e sede

• Contratto di lavoro: Tempo indeterminato
• Retribuzione: €45.000,00 - €60.000,00 all'anno
• Orario: Dal lunedì al venerdì
• Sede: Milano

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Overview

Per importante azienda, leader nel settore dei giocattoli tradizionali con sede a Monza, ricerchiamo la figura di Brand Manager.

Responsibilities

• Sviluppo prodotto
• Analizzare l'andamento del mercato e dei principali competitors
• Analizzare i bisogni del consumatore appartenente al target di riferimento
• Implementare piani marketing relativamente a strategie di brand, di prodotto e di vendita
• Analizzare l'andamento dei punti vendita e supportare la forza vendita
• Fornire supporto nelle attività di comunicazione ed interfaccia con le agenzie di riferimento
• Contribuire allo sviluppo del prodotto supportando il Brand Leader
• Contribuire a garantire lo sviluppo e la corretta comunicazione del prodotto nel rispetto della brand identity
• Preparare la gamma di prodotti e il piano dei contenuti

Qualifications

• Laurea in economia o marketing
• Esperienza di almeno un anno in ambito marketing o realtà strutturate del settore FMCG
• Conoscenze di marketing creativo con focus su digital communication
• Ottima conoscenza della lingua inglese
• Conoscenza del marketing creativo
• Ottime capacità di comunicazione e di lavorare in team

La provenienza da aziende del settore giocattoli / entertainment sarà considerata un plus.

Sede : Monza e Brianza

Additional Information

LI-NA1

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T JOB TITLE :

BRAND MANAGER Central and Eastern Europe

The role is part of the UPSA Central and Eastern Europe Marketing Team, reporting directly to the Marketing Director Central and Eastern Europe.

The Brand Manager will be responsible for defining marketing strategy, innovation strategy, investment priorities, media planning, and sales and profit generation, in collaboration with the Zone Marketing Director and Country Leads.

What will you need to succeed?

• 3-5 years of professional experience within Brand management; consumer Health Care experience is a plus.
• Ownership and Entrepreneurial spirit
• Positive can-do attitude and drive towards results
• Resiliency: ability to lead by influencing cross-functional teams locally and globally
• Independence, organized and structured working style
• Mental agility
• Fluent English

The role will encompass :

• Define and implement the marketing strategy for the category, with the support of the Head of Marketing
• Monitor market data and measure business performance against set objectives. Raise challenges when needed and constantly spot growth opportunities
• Regularly connect with Country Leads and Distributors' marketing teams to share inputs, track projects, and market performance
• Lead markets in delivering innovation pipeline, with clear timelines and strong activation plans
• Support the Head of Marketing in designing and implementing proper CMI plots where needed
• Periodically connect with the Global Marketing Team to drive relevant projects for the region and share best practices and learnings
• Contribute to creating a culture based on feedback sharing, growth mindset, team spirit, entrepreneurship, and courage

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Company Description

For over 30 years, Lesaffre has been involved in Human Health & Nutrition as part of its ambition to Better Nourish and Protect the Planet. In November 2018, Lesaffre acquired Gnosis Advanced Biotech and officially combined it with Lesaffre Human Care to form a new Business Unit named Gnosis by Lesaffre .

At Gnosis by Lesaffre, we are committed to cultivating and delivering nutritional actives, probiotics, and nutritional and functional yeasts that benefit human health and well-being, thanks to the power of microorganisms and biotransformation processes like fermentation. Put differently, we explore life to improve living.

Our vision: At Gnosis by Lesaffre, we strive for a world that moves better, digests better, ages better, feels better, and ultimately lives better thanks to microorganisms and biotransformation.

Job Description

Gnosis by Lesaffre is willing to reinforce its marketing team with a new strategic position as Brand Manager to ensure the profitability and growth of a portfolio of products in the short, medium, and long term.

In a changing market, the candidate will ensure the profitability of the brand(s) and manage the 4Ps of his/her product portfolio. To ensure sustainable growth of his/her brand(s), he/she will adapt the offer to market evolution, aligning it with customer needs and the strategy of the Global Gnosis Portfolio.

The candidate will manage one or several Active ingredient portfolio brands (K2 vitamin, Nutra botanicals, glutathione, folates, SAMe…).

He/She will report to the Global Category Manager.

Main missions

• Is responsible for his/her brand portfolio profitability.
• Develop the 4P's of his/her branded products.
• Build competitive intelligence around his/her branded products.
• Contribute to the definition of the Target Product Profile for in-market product development.
• Define the Ideal Customer profile(s) based on customers and consumers insights.
• Establish and manage the brand platform of his/her product in strong collaboration with the Category Manager, the communication Team, and the Operational Marketing team.
• Define the pricing guidance of his/her brand(s).
• Identify key levers of growth for his/her Branded Product(s) (Market access, application, formulation for his/her product).
• Engage with customers and identify range extension opportunities.
• Manage his/her product portfolio.
• Support the Category Manager in building the Strategy for his/her in-market Branded product.
• Coordinate OPERATIONAL PLAN (cross-functional plan within the BU).
• Establish and drive the Product Performance Analysis of his/her brand(s) in strong collaboration with finance, customer experience team, Global Operational Marketing, and sales team.
• Pilot or contribute to profitability optimization projects for his/her Branded products.
• Establish the Launch Marketing package for new products coming from the Strategy and Innovation team.

Qualifications

Requirements :

• Experienced (8-10 years) in a Marketing position (Brand Manager, Market manager…) in the health & wellness Market and/or BtoB environment.
• Ability to manage Branded Product range throughout its lifecycle.
• Strong communication & brand positioning skills.
• Strong analytical skills.
• Business & controlling sensitivity.
• Ability to understand industrial & supply chain topics.
• Project management skills are a plus.
• Creative, Rigorous, Organized.
• Open-minded and capable of working in a multicultural environment and a transversal mode.
• Open to travel, Attend events, Customer meetings.

Education:

• Scientific degree and/or Marketing background.
• Fluency in written and spoken English is mandatory (French or Italian is a plus).

Additional Information

• Possible Smart Working after Trial period

#J-18808-Ljbffr

TJOB TITLE:
BRAND MANAGER Central and Eastern Europe

The role is part of the UPSA Central and Eastern Europe Marketing Team, reporting directly to the Marketing Director Central and Eastern Europe.

The Brand Manager will be responsible for defining marketing strategy, innovation strategy investment priorities, media planning and sales and profit generation , in collaboration with the Zone Marketing Director and Country Leads.

What will you need to succeed?

• 3-5 years of professional experience within Brand management, consumer Health Care experience is nice to have;
  
  
• Ownershipand Entrepreneurial spirit
• Positivecan do attitude and drive towards results
• Resiliency:
  able to lead by influencing cross-functional teams locally and globally
• Independence, organized and structured working style
• Mental Agility
• Fluent English

The role will encompass:

• Define and implement the marketing strategy for the category, with the support of the Head of Marketing
• Monitor market data and measure business performance against set objectives. Raise challenges when needed and constantly spot growth opportunities
• Regularly connect with Countries Leads and Distributors marketing teams to share inputs, track projects and markets performance
• Lead markets in delivering innovation pipeline, with clear timeline setting and strong activation plans;
  
  support the Head of Marketing in designing and implementing proper CMI plot where needed
• Periodically connect with Global Marketing Team to drive relevant projects for the region and share best practices and learnings
• Contribute to create a culture based on feedback sharing, growth mindset, team spirit, entrepreneurship, and courage

We're looking for a strategy driven Brand Manager who will help us shape our brand, drive the company to the next level and have the most direct influence on our success. As a Brand Manager, you are responsible for the development of brand strategies, driving and executing branding activities and creating impact in new and existing markets.

You’ll closely collaborate with our internal projects on future products as well as future markets. Based on market and customer data you’ll develop the brand strategy for these endeavors while taking care of brand touch points and a consistent customer journey

**Your Tasks - Paint the world green**:

- You develop brand strategies based on market data and the conclusive analysis of consumer insights
- You execute the brand strategy in various projects to create a consequent brand experience along the customer journey
- You translate our brand strategy and consumer insights into communication concepts and lead their subsequent execution across various channel
- You work with external partners and agencies to execute brand building activities creating business impact
- You develop strategies for new products, expansion projects such as market entries and our brand portfolio
- You set up a KPI-based analysis to track the effects of brand activities

**Your Profile - Ready to hop on board**:

- You have profound work experience in a strategic brand management role, in a company or a strategy-driven creative agency
- You proactively develop own concepts and turn them into action by delivering excellent projects
- You are an organized person with strong change and project management skills
- You can show the impact of your work with solid key performance indicators
- You build strong relationships and collaborate effectively with others
- You speak English fluently, every other language is a plus

**Our Perks - More than just a job**:

- You have an impact. With innovation and smart technology, we are creating the easiest way to travel. We want your ideas and give you autonomy to make them reality.
- Flix is flexible. Organize your own schedule, and balance work between the office and home as it’s best for you. We give you trust-based hours and a flexible smart working policy.
- Travelling is our passion. Discover the world with your free Flix rides and bring along your friends and family for half price.
- Teamwork makes the dream work. Our FlixTeam has people from over 80 different nations. We work in a multicultural environment where we can challenge and support each other.
- We're not only green in color. We’re building for the long term, and that means protecting our planet. We constantly test new green technologies and compensate for the CO2 after all our business travel since 2018.

About FlixMobility

We are a global mobility provider with headquarters in Europe and the United States. Since 2013, we have changed the way millions of people have traveled, offering new alternatives for convenient, affordable and eco-friendly travel. Thanks to a unique business model and innovative technology, we have quickly established one of the largest long-distance mobility networks in the world - and our journey has just begun.

FlixMobility is proud to be an Equal Opportunity Employer. We celebrate diversity and do not discriminate on the basis of race, color, religion, gender (including pregnancy and gender identity), national, social or ethnic origin, political affiliation, sexual orientation, marital status, disability, age, veteran status, or other legally protected characteristics. All employment decisions are based on business needs, job requirements, competence and merit.

We're looking for a strategy driven **Brand Manager** who will help us shape our brand, drive the company to the next level and have the most direct influence on our success. As a Brand Manager, you are responsible for the development of brand strategies, driving and executing branding activities and creating impact in new and existing markets.

You'll closely collaborate with our internal projects on future products as well as future markets. Based on market and customer data you'll develop the brand strategy for these endeavors while taking care of brand touch points and a consistent customer journey

**Your Tasks - Paint the world green**:

- You develop brand strategies based on market data and the conclusive analysis of consumer insights
- You execute the brand strategy in various projects to create a consequent brand experience along the customer journey
- You translate our brand strategy and consumer insights into communication concepts and lead their subsequent execution across various channel
- You work with external partners and agencies to execute brand building activities creating business impact
- You develop strategies for new products, expansion projects such as market entries and our brand portfolio
- You set up a KPI-based analysis to track the effects of brand activities

**Your Profile - Ready to hop on board**:

- You have profound work experience in a strategic brand management role, in a company or a strategy-driven creative agency
- You proactively develop own concepts and turn them into action by delivering excellent projects
- You are an organized person with strong change and project management skills
- You can show the impact of your work with solid key performance indicators
- You build strong relationships and collaborate effectively with others
- You speak English fluently, every other language is a plus

**Our Perks - More than just a job**:

- You have an impact. With innovation and smart technology, we are creating the easiest way to travel. We want your ideas and give you autonomy to make them reality.
- Flix is flexible. Organize your own schedule, and balance work between the office and home as it's best for you. We give you trust-based hours and a flexible smart working policy.
- Travelling is our passion. Discover the world with your free Flix rides and bring along your friends and family for half price.
- Teamwork makes the dream work. Our FlixTeam has people from over 80 different nations. We work in a multicultural environment where we can challenge and support each other.
- We're not only green in color. We're building for the long term, and that means protecting our planet. We constantly test new green technologies and compensate for the CO2 after all our business travel since 2018.

**About FlixMobility**

We are a global mobility provider with headquarters in Europe and the United States. Since 2013, we have changed the way millions of people have traveled, offering new alternatives for convenient, affordable and eco-friendly travel. Thanks to a unique business model and innovative technology, we have quickly established one of the largest long-distance mobility networks in the world - and our journey has just begun.

FlixMobility is proud to be an Equal Opportunity Employer. We celebrate diversity and do not discriminate on the basis of race, color, religion, gender (including pregnancy and gender identity), national, social or ethnic origin, political affiliation, sexual orientation, marital status, disability, age, veteran status, or other legally protected characteristics. All employment decisions are based on business needs, job requirements, competence and merit.

The following video shows our amazing success story:

**Brand Manager, Milan**

**Competitive Salary + Bonus + Benefits**

Currently working with 250+ retailers worldwide across 60 markets and generating revenues of circa €460 million, it has never been a more exciting time for a Brand Manager to make an impact within the team, as we look to grow the business.

tcc is the world leading provider of retail loyalty. Proudly independent for 30 years we have led the way by designing and implementing tailor made solutions for most of the world's leading grocery retailers, strengthening the crucial relationships between retailer and shopper.

*
About the Role*

We believe in a world more loyal, and a world more loyal starts with our people. The Brand Manager working within our Brands team will be responsible for the first-class management of current brand partners, ensuring their potential is fully exploited and strong relationships are created and maintained. Working closely with the Brand Acquisitions Director, Heads of Category and our French Sales team this person will have a leading and critical role to play in identifying and acquire new brands for the group, allowing tcc to win more pitches in this competitive market.

**Key Responsibilities**:

- Day to Day management of Current Brand portfolio: _
- Support for sales pitches - Internal requests for brand assets, facts, figure, authorization let-ters
- Brand approvals for campaign proposals
- Brand approvals for POS materials via cloud-based tool CMS
- Brand approvals for products designs and samples - working with reward development teams
- Preparation of business performance reviews both internally and with brand partners
- Feed into Category Plans, the development of current brands and acquisitions
- Manage new contract terms, renewals and contract negotiations (eg capped fees)
- Ensure our partners remain satisfied and loyal to tcc
- Acquisition of new Group Brands: _
- Work closely with the Acquisitions Director and Italian Marketing & Supply Director, Sales team and Heads of Category to Identify where new brands are required, and those we wish to target
- Pro-actively target brands, building contact database and industry knowledge for tcc
- Ensure tcc has a three-year brand acquisition pipeline
- Use a data driven and research-based approach to all brand acquisitions
- Work with the broader teams to prepare, pitch and win market leading partners
- Negotiate contract terms which allow tcc to optimize our offer
- Ensure the business is aware of all new brand acquisitions and brand assets

This is a varied and challenging role, offering exposure across a portfolio of global grocery and retail brands. You will be able to inspire, collaborate and develop within local and global teams who are designing solutions for our clients so that they can reach, reward and retain their loyalty customers across the digital and physical shopper journey.

With previous experience preferably in licensing, brand or retail management (ideally circa 4 years of relevant experience), together with:

- Portfolio management
- Category Planning
- Relationship management - brand, supplier, agency
- Fluent in English and Italian
- Analytical, customer oriented, diplomatic with strong influencing and negotiation skills
- Ability to establish and nurture positive relationships internally and externally
- Presentation Skills

*
About Your Application*

**About Us & Our Culture**
We believe that in today’s world, loyalty is needed more than everbut has never been harder to achieve. tcc specialises in purpose led loyalty solutions that offer shoppers relevant, meaningful rewards to strengthen relationships resulting in short term sales impact & long-term brand benefit for our retail partners. And, as we celebrate our 30th year, we are proud to reflect on our history of consistently leading the market with unique and innovative solutions while also focussing on what's next for loyalty.

With 17 fully sustainable ranges, and more in the pipeline, responsible rewards across the tcc suite of brands focus on themes like recycling food waste, living health lifestyles and protecting the planet we believe what we do today matters tomorrow. Today we employ some 500 colleagues across 33 offices in the Americas, Europe, Asia Pacific and Australasia.