1190 Posti di lavoro per Marketing in Milano

Horizon Automotive è una Tech Mobility Company nata nel 2020 per rivoluzionare la mobilità alternativa all’acquisto dell’auto. Integra una tecnologia proprietaria unica nel settore e una rete di concessionari partner per offrire una Mobility Experience digitale e fisica , flessibile e personalizzata.

Grazie alla propria piattaforma ed alla tecnologia sviluppata, propone soluzioni su misura per ogni cliente, marchio e modello . Collabora con case automobilistiche e concessionarie ufficiali per garantire un servizio di noleggio di alta qualità , all’altezza degli standard dei brand.

Presente in Italia e all’estero, conta cinque sedi operative (Milano, Bergamo, Padova, Torino, Ancona), una sede centrale ad Assago , oltre 20 store e più di 70 dealer partner in tutta Italia.

L’obiettivo è trasformare l’esperienza della mobilità con una proposta digitale e un servizio completo per privati e aziende.

È in questo contesto dinamico, innovativo e orientato al cliente che Horizon Automotive ci ha incaricati di cercare un/una

Head of Marketing and Digital

che condivida la passione per la tecnologia, la mobilità e la customer experience e abbia voglia di cogliere l’opportunità di entrare a far parte di un'azienda che punta all’eccellenza, investe nelle persone e crede nel cambiamento.

Obiettivi del ruolo:

L'Head of Marketing and Digital ricercato avrà la responsabilità di guidare la strategia multicanale dell’azienda con un focus su branding, lead generation e comunicazione.

Riporterà al Direttore Generale e sarà responsabile della definizione e dell’implementazione delle strategie di marketing, con l’obiettivo di rafforzare il posizionamento del brand, generare lead qualificati e supportare il business in sinergia con i team interni.

Gestirà inoltre un team eterogeneo (comunicazione, social media, content, performance, PR), assicurando coerenza e impatto su tutti i canali di comunicazione.

Principali attività del ruolo saranno:

• Definire e implementare la strategia di marketing e comunicazione omnicanale, in linea con gli obiettivi aziendali.
• Gestire e ottimizzare le attività di PR, comunicazione istituzionale e brand positioning, in collaborazione con agenzie e partner esterni.
• Supervisionare le attività di digital marketing , inclusi SEO, SEM, email marketing, campagne paid, social media e lead generation.
• Coordinare la produzione di contenuti e piani editoriali per i vari canali (blog, newsletter, social, press).
• Collaborare con il Sales per la messa a punto delle campagne Online e Offline atte a incrementare le vendite.
• Monitorare KPI e performance delle campagne, con approccio data-driven, attraverso strumenti di analytics (es. GA4, HubSpot, Meta Ads).
• Collaborare con le aree commerciali e prodotto per generare pipeline di opportunità e migliorare l’esperienza utente.
• Definire e proporre il budget marketing in collaborazione con le altre funzioni aziendali, presidiarne lo spending e il forecast periodicamente.
• Gestire e far crescere un team interno composto da professionisti con competenze verticali e complementari.
• Garantire un focus costante sul mercato e sugli scenari competitivi identificando opportunità o criticità di mercato, in sinergia con le strategie di marketing Online e Offline.

Il candidato ideale è in possesso dei seguenti requisiti:

• Laurea in Marketing, Comunicazione, Economia o discipline affini.
• Esperienza analoga maturata in Digital Company idealmente del settore servizi (viaggi, immobiliare, pay tv, assicurazioni on line o da altri aggregatori web di servizi).
• Esperienza consolidata in ruoli di marketing e digital.
• Esperienza nella gestione di team e progetti cross-funzionali.
• Ottima conoscenza del mondo digital, lead generation, performance marketing.
• Competenze consolidate in PR, media relations e comunicazione corporate.
• Mentalità analitica e strategica, forte orientamento agli obiettivi, approccio collaborativo.
• Ottima conoscenza della lingua.

Sede di lavoro: Assago

GETEC GROUP is an energy services company and market leader headquartered in Germany. Through its locations in Germany, the Benelux countries, Switzerland, Italy, Austria, and Poland, it provides intelligent and green energy services to its customers in nine European countries.

GETEC is one of Europe’s leading energy service providers and contracting specialists for the industrial and real estate sectors. Our mission, “We have energy for more,” is the guiding principle for over 3,000 employees at more than 70 sites. These employees support our customers in navigating an increasingly complex energy world by providing outstanding engineering know-how, exceptional regulatory expertise, proven operational speed, and comprehensive sustainability experience. We see ourselves as THE partner for our customers in delivering intelligent, efficient, and green energy solutions. We assist them in improving their carbon footprint while keeping an eye on the future and the generations to come.

In Italy , GETEC is an Energy Service Company (ESCO) that has secured contracts in the public sector, private healthcare, industry, and residential markets. These contracts primarily concern so-called “Energy Services ,” which include the design, supply, installation, implementation, transformation, maintenance, operation, and management of thermal, air conditioning, cogeneration, electrical, and other systems and equipment, in order to maintain appropriate indoor temperature and humidity conditions (thermo-hygrometric conditions) within buildings.

The strength of GETEC Italia is ensured by the presence of GETEC Germany’s sole shareholder , the Infrastructure Investments Fund (IIF) —a strong partner with a long-term vision, with whom we share extensive experience in the energy sector and a belief that sustainable solutions are the only way to preserve our future.

GETEC Italia is currently looking for a Head of Field Marketing - (Italy based near Piacenza, Alessandria or Assago)

The Head of Field Marketing will lead the planning, execution, and measurement of marketing and communications initiatives across Italy, protecting and strengthening brand reputation, driving demand generation and building strong relationships with sales, customers, and prospects. This role combines strategic thinking with hands-on tactical execution to deliver measurable business results adapting campaigns to the needs of the Italian market and sales objectives.

TASKS AND RESPONSIBILITIES:

• Lead the marketing team in Italy – in close collaboration with the core marketing team - to support communications and drive the execution of brand awareness, demand generation, customer retention and field marketing plans, for all Italian legal entities and brands, aligning GETEC objectives and Italy’s sales targets.
• Lead marketing and communication initiatives post mergers and acquisitions (M&A) to create synergies between the legal entities, and when needed, executive rebranding activities.
• Analyze market trends and competitive landscape to inform local marketing strategies.
• Build and manage relationships with key stakeholders, including sales teams, customers, and industry influencers, in collaboration with the central marketing team.
• Collaborate with the core marketing team to develop compelling content, messaging and campaigns for local market needs.
• Adapt or create demand and lead generation campaigns to promote GETEC solutions and services, in line with the GETEC marketing strategy and Italy’s business targets, to deliver leads (or qualified opportunities) to the sales pipeline.
• Accelerate sales opportunities through regional and

Join to apply for the Freelance Junior Marketing Project Manager (Italian & English) role at Greenpark

Join to apply for the Freelance Junior Marketing Project Manager (Italian & English) role at Greenpark

Direct message the job poster from Greenpark

Freelance Content Delivery Associate/ Junior Marketing Project Manager (Italian & English)

Full-time, starting on a freelance contract until December 2025.

Milan, Italy. (Hybrid – 3 days in office. Moderate level of international travel required).

Language requirement: Fluent Italian and Business English.

About Greenpark

Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency. Our Purpose is to help brands create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

About the role

The Project Manager (aka Content Delivery Associate) is a member of our pharmaceutical client’s Global Omnichannel Delivery team and takes direction from the Omnichannel Delivery Director. The Content Delivery Associate is responsible for the development of content production services within the Italian market.

The Content Delivery Associate is accountable for working with Local Marketing Company Brand Leadership to deploy Production and Creative Services within all the Business Units.

The individual in this role must have the ability to effectively partner, influence and challenge key stakeholders in order to drive adoption of and performance of the content production capabilities. The individual must also ensure satisfaction and ongoing continuous improvement of existing “business as usual” (BAU) production as well as the expansion of additional services.

The Content Delivery Associate requires strong leadership skills, business acumen, a solid understanding of process solutions and cultural awareness in order to develop and motivate their respective direct and indirect team members located among multiple partners and production centers around the world. The candidate will ensure transparency of risks across all the different internal and external teams. The position requires business acumen, understanding of marketing solutions and awareness of how to create customer-centric omnichannel experiences for the customers.

What you’ll do

• Accountable for identifying and understanding regional and local market content trends to enable GBS to provide feedback to brands teams via the Content Centre team that ensure global content meets the needs of the marketing companies.
• The Content Delivery Associate is accountable for partnering directly with local marketing company brand leadership to drive for full adoption of the Content services and capabilities and the delivery of agreed Content types, volumes and savings.
• The Content Delivery Associate will ensure that quality and timelines for content delivery are agreed and maintained with their markets and maintain an open dialogue on the feedback of the services.
• Requires leadership, communication, project management and critical thinking skills along with high cultural awareness to effectively lead and deliver successful global production supported by a globally based multi-cultural team.
• Works with the market to ensure all necessary communications and change management activities are delivered to the region and/or local marketing company for new content solutions.
• Drives efforts to prioritize work and establish delivery schedules that meet client needs and team capacity.
• Identifies potential new production capabilities to support operational/value expansion and proactively shares them with colleagues and leadership.
• Leverage reporting and utilization metrics to communicate overall adoption of content production services. Where there are gaps, work with Leadership and colleagues to identify opportunities for improvement to increase efficiency.

About you

• Relevant experience and a depth of knowledge in the following areas:
• Minimum of 2 years within Pharmaceutical or Healthcare Industry
• Excellent interpersonal, presentation, facilitation and negotiating skills
• Solid communication skills. Native Italian and oral and written fluency in Business English
• Proven track record working cross functionally with high level of commitment and follow through
• Program management experience including risk mitigation & planning associated with operational or technical delivery.
• Financial performance accountability
• Ability to build trusted relationships with Sr. Leadership and other key Stakeholders
• Leadership, coordination of resources and influence without authority.
• Managing and driving innovation and continuous improvement
• Proficiency in Microsoft Office (Word, PowerPoint and Excel
• Previous experience with sales, local and/or global brand marketing, digital marketing, omnichannel campaigns, Agile, design and HTML/CMS is a plus!
• You live & breathe Greenpark’s core values—championing openness, respect, innovation, and teamwork—so that every interaction, both internally and externally, reflects our commitment to our values.

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.

• Seniority level Entry level

• Employment type Full-time

• Job function Project Management and Information Technology
• Industries Advertising Services

Referrals increase your chances of interviewing at Greenpark by 2x

Agrate Brianza, Lombardy, Italy 3 weeks ago

Abbiategrasso, Lombardy, Italy 2 weeks ago

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Sector: Life Sciences | Specialization: Pharmaceutical Manufacturing / Contamination Control

Are you a strategic marketing leader with a passion for innovation in the pharmaceutical industry?

An established global player in the Life Sciences sector is seeking a Marketing Director – Global Pharma to lead its international marketing strategy for contamination control solutions in pharmaceutical manufacturing environments.

This is a high-impact leadership role , perfect for a results-driven professional who thrives at the intersection of strategy, innovation, and execution. You'll shape global go-to-market strategies, oversee portfolio development, and lead a high-performing team across key regions.

What You’ll Do:

As Marketing Director – Global Pharma , you will:

? Strategic Leadership

• Develop and execute long-term marketing strategies for the global pharmaceutical segment in alignment with executive leadership.
• Define customer segmentation, market positioning, and competitive differentiation.
• Identify inorganic growth opportunities (e.g., partnerships, M&A) to support market expansion.
• Oversee the global portfolio of contamination control solutions for pharmaceutical manufacturers.
• Drive the innovation pipeline in collaboration with R&D, Regulatory, and Technical teams.
• Manage the full product lifecycle, including global launches, phase-ins/outs, and updates driven by compliance.

? Commercial Activation

• Collaborate with Sales, Regional Marketing, and Communications teams to drive brand awareness and lead generation through effective campaigns and customer engagement strategies.
• Ensure a consistent value proposition and aligned messaging across all markets.
• Maintain deep knowledge of customer workflows, market dynamics, and the competitive landscape.
• Lead market research and customer insight initiatives.
• Build strategic relationships with key opinion leaders (KOLs) and support thought leadership efforts.
• Lead and develop a global team of 8+ marketers, fostering a culture of collaboration, accountability, and innovation.
• Provide mentorship and drive cross-functional alignment between Portfolio, Commercial, and Segment teams.

What You Bring

• Advanced degree (MBA or MSc in Marketing, Chemistry, Microbiology, or related field).
• 10+ years of experience in the pharmaceutical or life sciences manufacturing industry.
• 8+ years in marketing or related leadership roles , with proven success in global B2B environments.
• Experience managing large, diverse, and international teams.
• Ability to turn complex strategy into clear, actionable plans with measurable outcomes.
• Strong commercial acumen, with a track record of leading successful product launches and market expansions.
• Outstanding communication, analytical, and cross-functional collaboration skills.
• Comfortable in a dynamic, fast-paced environment with a strong sense of ownership and urgency.

Why Join?

• Shape global strategy in a critical growth area of the life sciences industry.
• Join a mission-driven organization focused on supporting safe medicines and cleaner production environments.
• Work in a collaborative environment with strong support from sales, technical, and digital teams across multiple global hubs.
• Make a measurable impact on a rapidly growing segment and develop your leadership career on an international stage.

Ready to lead the future of pharma marketing on a global scale?

Apply now to take the next bold step in your career.

All applications will be handled in strict confidence.

YAM è alla ricerca di un/una Head of Digital per guidare lo sviluppo e l'esecuzione di strategie digitali per clienti nazionali e internazionali.

La figura lavorerà a stretto contatto con i team creativi e media per ideare campagne integrate, ottimizzare l’ecosistema digitale dei brand con un focus strategico sui social media e contribuire all’innovazione nella comunicazione multicanale.

• Collaborare alla definizione di strategie digitali integrate , coordinando media, contenuti, social media e piattaforme.
• Guidare e supportare i team creativi nello sviluppo di idee digital-first , con attenzione particolare all’attivazione social.
• Gestire campagne digitali multicanale, inclusi i canali social , monitorandone performance e ottimizzazione.
• Analizzare i principali touchpoint del consumer journey per migliorare engagement, conversione e presenza social.
• Utilizzare i dati per migliorare il targeting, la qualità dei contenuti e l’efficacia complessiva delle campagne.
• Monitorare trend, tecnologie, linguaggi e formati emergenti, soprattutto in ambito social , proponendo soluzioni innovative.
• Contribuire allo sviluppo del new business e alla preparazione di pitch strategici.
• 3–5 anni di esperienza in digital marketing e campagne multicanale, con comprovata expertise in ambito social media .
• Esperienza nella gestione di ecosistemi digitali complessi e strategie cross-piattaforma.
• Conoscenza operativa dei principali strumenti media: Meta Ads, Google Ads, LinkedIn Ads .
• Familiarità con tool di analytics e approccio data-driven.
• Ottime capacità di presentazione e relazione con i clienti.
• Padronanza di Excel e PowerPoint.
• Inglese fluente, scritto e parlato.
• Attitudine collaborativa e capacità di lavorare in team multidisciplinari.
• Forte organizzazione e capacità di gestire più progetti in parallelo.
  

Join to apply for the Marketing Strategic & Solutions Lead Rheuma & Bone role at UCB

Join to apply for the Marketing Strategic & Solutions Lead Rheuma & Bone role at UCB

We are looking for a Marketing Strategic & Solutions Lead Rheuma & Bone who is visionary, collaborative, and results-driven to join our Immunology team, based at our UCB hub located in Milan, Lombardy, Italy.

About The Role

You will lead the development and execution of local marketing strategies aligned with European directives. You’re going to integrate field insights, drive brand planning, and ensure operational excellence while maintaining compliance with regulatory frameworks.

Who You Will Work With

You will collaborate with cross-functional teams including Marketing, Medical, Market Access, and Commercial. You’re going to be a key contributor to the Solution Leads Community, fostering synergy and innovation across the organization.

What You Will Do

• You will define and execute patient-centric marketing strategies tailored to local market dynamics
• You will be responsible for leading the annual marketing planning process and managing the marketing budget
• You will manage and develop the Rheuma and Bone Solution Lead teams
• You will design and deploy impactful omnichannel campaigns using customer insights
• You will analyze market trends and adapt strategies to ensure brand differentiation
• You will ensure full compliance with local regulations, including Legislative Decree 231/2001

Interested? For this role, we are looking for the following education, experience, and skills:

• Bachelor’s or Master’s degree in Life Sciences, Business, Marketing, or Healthcare
• 8-10 years of experience in stakeholder-facing roles or marketing within the healthcare sector, demonstrating a deep understanding of industry dynamics and stakeholder needs
• People management skills, including the ability to motivate and align team members with organizational objectives, fostering a collaborative and productive work environment
• Strong knowledge of compliance, market access, and healthcare regulations
• Excellent communication skills and ability to engage diverse stakeholders
• Proficiency in digital tools and omnichannel marketing strategies.

Are you ready to ‘go beyond’ to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!

About Us

UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.

Why work with us?

At UCB, we don’t just complete tasks, we create value. We aren’t afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We ‘go beyond’ to create value for our patients, and always with a human focus, whether that’s on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable laws.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on . Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing, Management, and Science
• Industries Pharmaceutical Manufacturing and Biotechnology Research

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Agrate Brianza, Lombardy, Italy 3 weeks ago

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WHO IS BUZZ?

Buzz is a global design company that creates signature moments for travel. For two decades, we’ve partnered with world-leading airlines, hotels, cruise, and rail brands to reimagine travel with innovative product experiences. Our creations become iconic collaborations and keepsakes across luxury amenities, skincare, textiles, sleepwear, tabletop and service ware, tech, audio, and children’s products. By bringing extraordinary brands together, we forge meaningful partnerships that benefit all involved.

Check out our website to see some of the unique products and experiences we have created for clients within Australia and overseas.

WHAT IS THE ROLE

This exciting opportunity within our Buzz Travel division reports to the Global Brand Partnerships Director. You will be responsible for acquiring exclusive arrangements with European high-end fashion, luxury skincare, and designer brands for in-flight products used by airlines and hotels. We expect you to be well connected in the luxury brand industry and have a strong background in Business Development.

WHAT ARE WE LOOKING FOR?

This key role will help us expand our portfolio of luxury brands and build a network of high-end collaborators across all product categories.

The ideal candidate will have:

• Ability to leverage existing relationships to introduce brands to licensing or collaboration opportunities with Buzz on airline/hotel products.
• Proven success in initiating new brand relationships that align strategically and can be converted into exclusive collaboration agreements.
• Experience maintaining ongoing strategic relationships, preferably with luxury brands, and exposure to luxury product development or collaborations.
• Experience negotiating and executing legal documents such as NDAs, term sheets, exclusivity agreements, licenses, and supply agreements.
• Ability to collaborate with global teams, including hotel and airline business development and brand teams based in Milan, LA, Melbourne, and Europe.
• Experience overseeing the brand approval process for consumer products is highly regarded.

BUZZ CULTURE

At Buzz, we foster a culture of discovery and innovation. Our vibrant, fast-paced environment is exemplified by our Buzz Café, where drinks and coffee are available for all. Our employees are creative, passionate, and thrive on pushing boundaries, embracing challenges, and working collaboratively. We aim to inspire through our unique approach and the Buzz twist we add to everything we do.

Join to apply for the Chief Marketing Officer & Co-Founder at Cresce role at Founders Factory

Join to apply for the Chief Marketing Officer & Co-Founder at Cresce role at Founders Factory

Revolutionizing financial savings through AI - lead the charge and shape our future

The TL;DR

We're building an AI-powered Consumption Manager that automatically optimizes European families' utility bills. We are starting in Italy where consumers and SMBs are negatively impacted the most in Europe. We need a bold, visionary marketing leader who can transform "utility bill optimization" into a movement that challenges the status quo and attracts both users and investors. This is a co-founder role with significant equity and influence on our trajectory. We're committed to building a diverse founding team that reflects the families we serve.

You'll Be Great Here If.

• You're passionate about democratizing financial benefits for all households
• You can crack a joke in Italian, and are fluent in other European languages
• You thrive in a fast paced environment, where there is a constant change in priorities, as we grow and figure out the best messaging for users
• You excel at navigating regulated markets and challenging entrenched industry players
• You can articulate complex AI and fintech concepts in ways that resonate with diverse audiences
• You're excited about being the public face of a disruptive company that's changing the conversation, and that puts the user in front
• You have a talent for building, welcoming brands that connect with families of all backgrounds
• You see opportunities where others see "boring" industries
• You're a strategic storyteller who can build bridges between consumers, partners, and investors
  
  

• Champion Our Mission: Lead our public voice across media, events, and consumer touchpoints
• Build an Inclusive Brand: Craft our identity as everyone's financial ally against complex systems
• Create Compelling Narratives: Develop stories that showcase our value to users and investors alike
• Design for Growth: Create acquisition strategies that scale without burning out the team
• Learn Regulatory Landscapes: Grow into understanding the utility regulatory environment with support from the team
• Forge Meaningful Partnerships: Build relationships with potential partners through your approach that is open and consumer friendly.
• Lead Market Expansion: Develop thoughtful blueprints for scaling beyond Italy to Europe
  
  

• Background in founding or early marketing leadership in consumer tech or fintech
• Track record of building brands that connect authentically with diverse consumer groups, that consumer and SMEs can relate to
• Demonstrated ability to represent organizations effectively in high-visibility situations
• Strong storytelling capabilities that translate across different audiences and channels
• Data-informed approach to growth with measurable results in user acquisition
• Exceptional organizational skills with proven ability to manage complex projects, prioritize effectively, and create structured processes while maintaining attention to detail
• Fluency in Italian and English; other European languages welcomed
• You've done it before, either building a brand from scratch, or starting your own business
  
  

• True co-founder status (20%+ equity) with equal voice in company direction and culture, and a seat on the board
• Competitive initial compensation structure through Partita IVA of €60k+ with clear growth path as soon as we reach the next round of funding
• Opportunity to create a more financially equitable future for millions of European families
• Flexible work arrangements that respect your need for work-life integration
• Family-friendly policies from day one (we practice what we preach about financial wellbeing)
• Founders committed to maintaining gender balance at all levels of the company
  
  

• Seniority level Executive

• Employment type Full-time

• Job function Other
• Industries IT Services and IT Consulting

Referrals increase your chances of interviewing at Founders Factory by 2x

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Bulgarograsso, Lombardy, Italy 3 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

What’s WeRoad, you ask? Great question. In a nutshell : we do group adventures. We group strangers together and help them share incredible experiences around the world together. The result? Lifelong friendships that blossom from a group of people who didn't know each other a few days before. Lovely, aint it?

ABOUT WEROAD : CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland!

With 200 team members and 3K Travel Coordinators, we’re a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 300+ destinations worldwide.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.

Sounds exciting? Before you apply, please read through our Cultural Manifesto

JOB TITLE : Head of Performance Marketing

CONTRACT TYPE : Permanent, Full Time

WeRoad is entering a new phase of ambitious international growth, and we’re looking for an exceptional Head of Performance Marketing to lead this expansion. You will architect and scale a high-impact, full-funnel performance marketing function spanning multiple European markets with a strong focus on complex purchase journeys and long decision cycles.

You will manage significant budgets, define channel and investment strategies, work on measurement frameworks such as Attribution Modelling and Marketing Mix Modelling (MMM), and ensure the team and tools are primed for constant testing, learning, and scaling.

This is a role for a strategic and technical leader who balances hands-on execution with big-picture growth impact.

What you'll do :

Strategic ownership & budget leadership

Own the global performance marketing strategy across all digital channels : Meta, Google, TikTok, Display, Programmatic, and Affiliation

Develop annual and quarterly budget plans, investment scenarios, and market-by-market breakdowns that maximize ROI and drive sustainable customer acquisition growth

Oversee weekly trading, proactively reallocating budgets across markets and funnel stages based on real-time performance and learning curves

Lead campaign planning and execution to ensure CAC targets are met, and the right bidding and targeting strategies are deployed consistently

Develop and execute audience strategies using first-party data and CDP capabilities for smarter targeting, suppression, and personalization

Performance measurement & modelling

Integrate, and refine measurement frameworks, combining attribution models with Marketing Mix Modelling (MMM) and incrementality testing to track true impact in a long-funnel environment

Build automated dashboards and actionable performance insights to inform investment decisions and communicate results clearly to stakeholders at weekly, monthly, and quarterly intervals.

Focus on key initiatives such as bidding elasticity, new customer acquisition efficiency, incremental value and de-risk budget allocation.

Team leadership & cross-functional collaboration

Structure and lead the in-house performance marketing team capable of executing, testing, analysing, and scaling campaigns in multiple markets.

Foster strong collaboration with WeRoad’s central Growth Team (Martech, Data, CRM) to secure dependencies, align backlogs, and prioritize impactful initiatives.

Advocate for data-driven creative development and ensure close alignment with Brand and Creative Ops to produce, test, and scale high-performing static and video ad assets.

Cultivate a fast-paced, ownership-driven operating culture where experimentation, agility, and shared learning fuel continuous improvement.

Technical Expertise :

Evaluate technical solutions, including bidding tools, automation scripts, audience management systems, and creative feed management.

Leverage platform AI features and third-party tools to automate campaign workflows, bidding optimizations, audience targeting, and reporting pipelines.

What we’re looking for :

Extensive Performance Marketing Expertise :

Proven track record managing large performance marketing budgets (20+ M€) across multiple markets and channels (Meta, Google, TikTok, programmatic, affiliation)

Deep knowledge of advanced bidding strategies, audience targeting, and platform-specific optimizations

Pragmatic, hands-on in strategic intiatives and unafraid to dive deep into the data or the bidding platform when needed

Measurement & Analytics Mastery :

Expert in performance measurement : attribution modelling, MMM, incrementality testing, and marketing effectiveness frameworks

Background in technical / analytics / statistics is a plus, with hands-on proficiency in SQL, spreadsheets and automation tools.

Significant experience building, leading, and scaling high-performing multi-channel performance marketing teams

Strong cross-functional collaboration skills, especially in coordinating with Brand, Creative, Growth & Data, and Product stakeholders

Strategic Mindset & Operational Excellence :

Strong financial acumen for budget allocation, forecasting, and ROI modelling

Proven ability to thrive in fast-paced, data-rich environments and manage campaigns for products with long consideration cycles.

Obsessive about testing, learning, and optimizing

You will love working at WeRoad if :

You dream big, aim higher, and push yourself beyond limits you didn’t think possible. Challenges excite you, and you’re hungry for the next win.

You want to be part of a young, smart, and fun team that shares your passion for travel. You thrive in a community of bold thinkers and doers who challenge and inspire each other.

You’re an entrepreneur at heart, take responsibility from day one, and move fast to make things happen.

You prefer adventure over routine and embrace the fast-paced, ever-changing ride of a scaleup. You make decisions quickly, test, learn, and adapt—because growth comes from action.

You believe in the power of people. Our WeRoaders and Travel Coordinators are at the core of everything we do, and you’re eager to be part of something bigger.

What we can offer

Performance-based bonus – An discretionary annual variable bonus, and based on performance and company results.

A free WeRoad trip every year – Choose your dream destination with €,200 / year travel discount or travel even more as a Travel Coordinator.

Unlimited holiday – You are a master of your own time.

Opportunities to learn – We invest in your growth with training and learning opportunities.

New parent support – €3,600 year for 3 years after birth or adoption (or prorated if your child is under 3 when you start at WeRoad).

Extra benefits – Meal vouchers (€8 day – when applicable), a €1 0 bonus for your wedding or civil union, and one-off bonus when you hit 5 years with us.

Fun – A vibrant co-working space, team buildings and meet-ups.

Hybrid working - Flexible working, and we support you to work from your destination of choice up to 1 month per year.

Ready to apply?

At WeRoad, cultural fit matters as much as skills. We assess both the what, what someone brings and the how, how they work and live our values. With multiple steps, we make sure every new joiner is not just a match, but 150% aligned with our Culture.

The selection process will consist of :

Introductory call with P&C

technical and background-based interview with the Hiring Manager

Case Study + Second technical interview

Key stakeholders final catch-up

WeRoad is an equal opportunity employer : we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.

Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. Don’t let a checklist hold you back : if you’re passionate about the role we encourage you to apply with enthusiasm!